Marketing and R&D teams will have access to exclusive strategies, insights and products that will shape their future business and keep them on trend with product launches in the newly enhanced Trends Pavilion at HBA Global. Once again, Mintel has teamed up with HBA Global to host an Innovations Showcase in Booth 481. This year’s theme is “Down to Earth” and will feature daily interactive demonstrations of beauty products from around the world. Attendees will be able to learn about and test innovative cosmetic products from Europe, Latin America, Asia, and North America.

“In our Innovations Showcase at HBA, attendees will be able to see first-hand some of the new products with innovative ingredients and technologies that will be impacting the industry in the months ahead,” says Hinako Sugioka, senior analyst with Mintel Beauty Innovation. “We look forward to providing industry insight and global trend analysis of what’s hot and what’s next in this dynamic industry.”